Conquer the German market with UnternehmerTUM

Are you an international start-up planning to enter the German Market? Or do you have a technology based business idea that you’d like to develop into a start-up with us? At UnternehmerTUM we have the perfect programs to help you meet the first contacts, professionalize your project and get the know-how to scale your start-up in Germany!

UnternehmerTUM Workshops for International Start-ups

UnternehmerTUM offers customized workshops for international start-ups that want to enter the German B2C or B2B market.  

Topics of the workshops range from go-to-market-strategy to pitch training to Business Design and Prototyping. We provide experienced trainers, involve industry experts for market insights and Q&A and work out the individually arranged content of the workshop.

Prices start from EUR 2,500 per day & trainer for up to 5 start-ups.


Potential Timetable of Workshops

09:30-10:00 Welcome and Introduction to UnternehmerTUM

10:00-10:20 Introduction of Start-up Teams (short pitch)

10:20:10:30 Key Note and Q&A with Head of Purchasing at a leading car manufacturer

11:30-12:30 Work Session Dos and Don’ts in the German B2B environment

12:30-13:30 Lunch Break

13:30-14:45 Key Note and Q&A with Director Audience & Revenue Development at a leading publisher

14:45-16:00 Key Note and Q&A with Digital Transformation Manager

16:00-16:30 Coffee Break

16:30-17:00 Key Take Aways & Wrap Up

Similar Workshops

Workshop with KTH Innovation

UnternehmerTUM teamed up with KTH Innovation to bring a bit of Sweden to Germany. Five start-ups joined KTH Innovation’s Brighter Program and traveled to Munich to take part in our workshop “How to enter the German B2B market”.

UnternehmerTUM hosted the workshop “How to enter the German B2B market”, in which five start-ups from Sweden gained valuable insights into the German ecosystem. In our Q&A rounds, they were able to learn from 3 industry experts from BMW, Airbus, and Burda. The five start-ups wrapped up their stay in Munich with pitches at the International Entrepreneurs’ Night presents Stockholm. The winning team received the opportunity to pitch at our event Forum UnternehmerTUM next year.



In close collaboration with UnternehmerTUM, GoB2B Munich is a 6-day program for Danish entrepreneurs in Munich organized by the Innovation Center Denmark. UnternehmerTUM hosted the pitch training sessions for the 10 participating start-ups.

GoB2B Munich is a combination of workshops facilitated by experts, direct exposure to representatives from relevant corporations, pitch sessions, 1:1 encounters and networking with peers and friends. Through the program, Danish entrepreneurs are provided essential skills, knowledge and tools to engage and collaborate with potential German clients and investors.


Discover Bavaria with Invest in Bavaria

Are you looking around for possible locations for your company and interested in finding out how you can take advantage of Bavaria’s location? Invest in Bavaria is the business promotion agency of the State of Bavaria and offers services free of charge for initiating, implementing and growing in Bavaria. 

Are you interested in becoming self-employed in Germany?

Starting up a business differs depending on which country you are from and your residential status in Germany. Get support! It’s for both foreign students and academics in Germany, as well as professionals who live abroad, who want to start a business in Germany.

Munich – One of the most dynamic economic regions in Europe


Munich is the DAX-Capital in Germany: Seven of the DAX companies have their main office in Munich. That’s evidence of the city’s economic attractiveness. Recently labelled as the leading tech hub in Germany, Munich boasts the highest level of specialization in the digital sector to support the brightest tech talents. The main engines for growth are ICT, services, research-based branches – as life sciences, medtech and clean tech – as well as the culture and creative industries. Munich is also the main location of the German insurance companies.

Global Players

There are hundreds of big companies in Munich and the most important are also UnternehmerTUM’s partners!

Funding / Venturing

Need funding? No problem, you will find many of the most important German VCs in Munich, plus really strong public investors.

» Startup Hotspot

With a growing start-up scene – specially in B2B sectors, you’ll find plenty of opportunities to network and grow.

Quality of Life

Munich is one of the top-5 life quality cities globally, with amazing cultural offerings and the Alps at a stone’s throw.

Don't Be Shy. Get In Touch.

As the central contact point for all international requests at UnternehmerTUM we help you to find the right program or contact person. If you are a tech start-up team looking for an incubator, a scaleup looking for an accelerator, or you just want to gain a first insight into the German market: ask us – we’ll connect you.